Monday, January 21, 2013

Valentines Day and Chocolate

This weekend in Tampa, MOSI hosted a Chocolate Festival, a rather fabulous affair for us chocoholics, so much to choose from, so much to learn and so much to eat. But the event  did get me thinking about how chocolate has become so important to Valentines day and why it has the association with the celebration. 

While finding some cool Valentines products for our range on, i was surprised to see even in the sex toy industry how much is inspired by chocolate smells and tastes. 

It starts with the rather famous Aztec ruler Montezuma. 2,000 years ago ish, chocolate was discovered and revered, made into wonderful frothy drinks to honor the gods with on special occasions. Montezuma himself developed the habit of drinking some before entering his harem as it was believed to have aphrodisiac properties. 

In the 16th Century Christopher Columbus brought it back to Europe and the legends grew around its mythical powers. At one time Nuns were forbidden to have any, as it was thought so strong and aphrodisiac. And those wonderful French doctors used it to treat "broken hearts". 

A company close to this Brits heart Cadbury of England in the 1800s brought chocolate to the masses and in 1861 Richard Cadbury made the first heart shaped box for Valentines day. 

So when indulging in some chocolate fun on Valentines day, like some chocolate body paint or powder, think back and thank those early people for finding such a wonderfully decadent treat for us all. 


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